I have been involved with family-owned businesses all of my life. Over 100 years ago, my Great-Grandfather had the entrepreneurial drive to start a new enterprise – the local undertaker. After his sudden death, my Grandfather and his brother took over the undertaking business as well as opening a furniture store and hardware store – just outside of Toronto, Ontario.
After graduating from high school and having a connection to funeral service, I started working at the locally-owned funeral home in Victoria, BC. I received my funeral director’s license and worked my way up the ranks where I was the go-to person for marketing and technology. Eventually I was getting requests from other funeral homes throughout North America for help in these areas.
Both meanings of the term UNDERTAKER applied to my Great-Grandfather and to me…
un·der·tak·er
Definition of undertaker. 1 : one who undertakes : one who takes the risk and management of business : entrepreneur. 2 : one whose business is to prepare the dead for burial and to arrange and manage funerals.
Having that same entrepreneurial spirit just like my Great-Grandfather, I ventured off to create my own media and consulting company where I help locally-owned funeral homes and cemeteries, plus other locally owned businesses. I went back to university where I received my Bachelor of Commerce degree in Entrepreneurial Management. Since then I have worked with realtors, mortgage brokers, golf equipment retailers, restaurants, dentists, interior designers, and wedding planners – AND HOPEFULLY YOU!
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